GUA B.V. — Shelby Europe
The Team
Meet the people behind Shelby Europe — dedicated professionals driving the Shelby performance legacy across the continent.
GUA B.V.
Our People
Leadership
Lili Gu
CEO
Lili leads GUA B.V. as Chief Executive Officer, driving the strategic vision and growth of Shelby Europe across the continent. Her leadership shapes every aspect of the business, from partnerships to the customer experience.
Leadership
Volkhard Juergens
Managing Director Global
Volkhard oversees global operations for GUA B.V., coordinating Shelby Europe's international dealer network, distribution strategy, and key partnerships across Europe and Asia-Pacific.
Leadership
Katherine Trias
Admin & Office
Katherine keeps the GUA B.V. operation running smoothly, managing day-to-day administration, office coordination, and internal communications across the Shelby Europe team.
Engineering
Joerg Staebler
Technical Support and Manager Shelby Modshop Germany
Joerg leads technical support operations and manages the Shelby Modshop in Germany, ensuring every vehicle conversion meets the exacting standards of the Shelby performance programme.
Leadership
Marc van der Berg
Managing Director
Marc founded GUA B.V. with a singular vision: to bring the authentic Shelby performance experience to European enthusiasts. With over 20 years in the premium automotive sector, he oversees all European operations and the Shelby partnership.
Our Facility
Where Shelby meets Europe.
GUA B.V. operates a dedicated European facility for Shelby vehicle preparation, inspection, and customer handover. Every car and truck that leaves our doors carries an official Shelby serial number and has been prepared to the exacting standards of Shelby American.
The GUA B.V. team with a completed Shelby F-150 Super Snake
Vehicle preparation and inspection area
Shelby F-150 Super Snake build in progress
Ready for European delivery